We are White Stores. We are NOVA. We are HWC. We are The Riverside. We are a group, daring to do things our way, founding new brands that fill a gap in the market. We are the outsiders. We are 036.

Imagine bold new brands

We’re here to find and create “whitespace” business opportunities. We currently specialise in the outdoor living sector, but our plans don’t stop there. Whitespaces give us a blank canvas to put our stamp on everything we put our minds to.

Do things differently

We have the urge to do things differently. We look for ways to reinvent the same-old or replace it completely. With our team of bold, calculated, enthusiastic, individuals, we put our heads together and make things better.

Meet the outsiders

  • James Whiteley

    Managing Director

  • Steve McLaren

    Finance Director

  • Victoria Grant

    Director

  • James Oxley

    Director

  • Leeanna Foucher

    HR Director

  • Damian Doorbar

    Director